on MTV or a song played on the radio, they are getting a song featured in a commercial or used on a TV show.
I found this quote by Casey Rae, the deputy director of the nonprofit Future of Music Coalition in Washington, D.C. illuminating: “People keep saying that the major labels are dead, or dying, but if that’s the case, it’s more like the walking dead. It seems like they might be irrelevant to the average person, but they still have tremendous influence over the contours of this developing digital marketplace.”
It’s the behind the scenes influence that matters when promoting artists, and you still need the cash that the major labels have to make that happen.
We believe Universal Music Group is worth approximately EUR 4.7B. For a more detailed discussion of how we arrived at that value please see the valuation discussion at the end of this article.
