Investor activity in the adtech industry is waning, both anecdotally and according to the numbers.
The drop in VC dollars flowing into the space is likely due to several factors. Much has been made of the duopoly of Google and Facebook, which together control a significant portion of the US digital ad market, making it tough for private adtech startups to compete. But that’s not the only thing that’s affected VC interest in the sector: market saturation and disappointing public floats are also contributing factors.
Yet there have been a few bright spots for the adtech space, mostly in the form of market consolidation. A string of adtech companies have been acquired since the beginning of the year, including what’s perhaps the most well-known adtech deal of the year: Oracle’s takeover of digital ad tracking company Moat for about $850 million in April.
What else has been happening in the space? Here’s a datagraphic breaking it all down:
Article by Dana Olsen, Reilly Hammond – PitchBook
