Watch the video with Andrew Stotz or read a summary of the World Class Benchmarking on Cebu Air Inc.
Philippines on Demand
Thanks to Lawrence Luz for the request to see World Class Benchmarking on Cebu Air Inc. (CEB PM).
Background
Philippine low-cost airline that flies under the name Cebu Pacific. The company had 57 aircraft flying to 66 destinations as of year end 2016. In 2016, Cebu Pacific had close to 60% of the domestic market share and carried about 14 million passengers.
World Class Benchmarking
Profitable Growth has improved to World Class from #9 in 2013.
Profitability has done a solid improvement to #2 from being ranked #9 in 2013. Growth has improved to best from being ranked worst back in 2013.
Asset utilization is poorly ranked at #7. Profit margin is now #1 and improvement from #10 in 2013.
Sales growth has fallen to #3 from #1 in 2014. Margin change has been the main driver for the improvement in Growth rank.
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