Can your name affect the course of your life? As a business, can a name affect your value and price? Not quite cosmic questions, but I examine them in this webcast designed to supplement by blog post:
Blog post: http://aswathdamodaran.blogspot.com/2015/09/what-in-name-of-umlauts-alphabets-and.html
Aswath Damodaran: The Naming Game
See full slides below.
