Some businesses find it hard to collect emails from customers, especially if they’re only available online. It’s the complete opposite if you’re a dentist. Everyone will give you their email address if you ask nicely.
It doesn’t mean you’re guaranteed to make extra money. You’ll need to know how to use your email list effectively if you want to maximize profits. Here are a few ways you’ll be able to entice patients to spend more money.
Talk About New Technology
People love hearing about new technology, even if it’s from the dentist. Imagine how many people don’t know what implants are like these days. A few customers getting a full set of implants would improve your bank account.
When most people think of braces, it’s probably those horrible ones their childhood friends wore. A lot of your current patients would be okay with Invisalign braces. Talk about new technology when it hits the market.
Send At The Correct Time
The majority of your patients won’t care about an email from their dentist. If it shows up in their inbox on a Saturday morning, they’re probably going to ignore it. Sending it at night is a bad idea too.
You’ll have much better results if you send emails in the morning. People will be trying to find a way to procrastinate at work. Everyone might get slightly different results, so make sure you run a test to find the best time.
Teaming Up With Businesses
You should let other businesses use your email list. If you let them connect with your patients, they’ll let you connect with their subscribers. Just don’t do it regularly because you’ll start to annoy everyone.
Don’t team up with other dental surgeries. Make sure you choose businesses that won’t steal customers from you. When you send emails using someone else’s list, it’s worth offering a discount if they visit you.
Create Videos For Patients
Dentists for the entire family should create videos to help everyone out. A child won’t want to read your emails about why the dentist isn’t scary, but they’ll likely feel better about visiting after watching an animated video.
If someone is waiting for an operation, they won’t always appreciate what’s involved by reading an article. They might understand it once they’ve watched a video. Don’t be afraid to send a video in your emails now and again.
Remember To Be Consistent
Everyone should try to visit the dentist twice per year. If someone waits longer than six months to book an appointment, it might be because they’re busy. You will be making less money because patients forget about you.
If you email your list regularly, nobody will be able to forget about you, even if they don’t read your emails. When they see your name while going through their emails, they’ll remember to book an appointment.
Try To Use Your Imagination
You’ll find lots of ways to succeed if you use your imagination. Test out different things in the future when you send out emails.
